Campus Guide: Breast Cancer Awareness Month Activations

This guide is designed to help collegiate and high school chapters engage meaningfully during Breast Cancer Awareness Month in October. Created by the National Campus Leadership Team (NCLT), it offers a variety of ideas for awareness, engagement, and fundraising—all centered around the power of PINK.

Inside, you’ll find:

  • Step-by-step suggestions for participating in Making Strides Against Breast Cancer events—both in-person and virtual.
  • Creative campus activation ideas like Campus Power of PINK Day, PINK Out Tailgate Games, and Homecoming fundraisers.
  • Fundraising strategies involving student groups, athletic teams, and local businesses.
  • Links to toolkits, social media accounts, and additional resources to amplify your impact.

Whether you’re hosting a walk, selling PINK-themed treats, or rallying your campus community, this guide provides everything you need to support breast cancer awareness and research.

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