Resource Category: Promotion
Campus RFL Fund The Mission Activation Toolkit
Fund The Mission is a Campus Relay For Life fundraising challenge occurring February 10 – 12, 2026. Use this Activation Guide (PDF) to plan localized campaign messaging and promote fundraising
High Schools Against Cancer Working With Administration Guidebook
Are you starting a new High Schools Against Cancer chapter at your school? Check out this guidebook for best practices on presenting the club’s mission to administration and faculty advisors.
Promoting Your Campus Event
There’s so much more to marketing than just social media! See 50 ways to promote your event beyond a computer or phone. Active & In Person Paint the Campus Purple
RFL Media Spokesperson Interview Tips
Media interview tips for Relay For Life events and media relations.
RFL Radio & TV PSAs
All PSAs (Public Service Announcement) are available on BrandCentral. All ACS Staff Partners have access to download the PSA needed for your event. Television PSAs TV PSAs are available in
MSABC Texting QR Flyer
Scan the QR code to get event news, exclusive updates, reminders, and more – straight to your phone!
RFL Texting QR Flyer
Scan the QR code to get event news, exclusive updates, reminders, and more – straight to your phone!
Relay For Life Cancer Survivor News Release
Use this template to share the story of a cancer survivor participating in your Relay For Life event.
Making Strides Breast Cancer Milestone Timeline
The American Cancer Society (ACS) is the only organization that integrates advocacy, discovery, and direct patient support to measurably improve the lives of breast cancer patients and their families. For
RFL Historical Infographic
One page infographic featuring historical and current RFL stats. This asset has been rebranded and features updated stats for 2025.
Leveraging Luminaria Toolkit
This toolkit is to help events build a plan and strategy around how to grow Relay For Life events through the luminaria experience.