Resource Category: Promotion

Changes to Consumer Activated Campaigns in Events

What is a Consumer Activated Campaign?  Consumer activated campaigns are partnerships with a company where the donation from the company is not strictly from corporate dollars but requires the activation of customers.

Leveraging Luminaria Toolkit

This toolkit is to help events build a plan and strategy around how to grow Relay For Life events through the luminaria experience.

RFL Photography Guidelines & Shot List

Provides guidelines for amateur or professional photographers to capture photos at Relay For Life events in 2025. Includes necessary release forms for professionals, an event shot list, and example photos.

Paint the Town Purple Toolkit

Paint the Town Purple is a set time period (day/week/month) focused on awareness, fundraising recruitment and advertising of Relay For Life. Specific events and initiatives should be built into your

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