College & School Programs

New College & Youth Brand Resources

As the organization that can have the most comprehensive impact on cancer – and with a renewed confidence in our ability to end cancer as we know it, for everyone – we are excited and proud to introduce the American Cancer Society’s newly revitalized and modernized brand identity. This brand refresh includes updates to the Campus Relay For Life, Colleges Against Cancer, High Schools Against Cancer, and Schools vs. Cancer logos and this page will provide you with resources that have been refreshed with the new brand.


NOTE: American Cancer Society brand and program logos are not allowed to be altered in anyway. 

Quick Reference

ACS Core Blue #2746F8

ACS Core Red #FF0000

Relay Purple #5F249F

Secondary Color #A054FF

Secondary Color #63C7FF

Secondary Color #012169

Brand Vision

End cancer as we know it, for everyone.

Mission Statement

Improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.


Every Cancer. Every Life.

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