Promoting Your Campus Event
There’s so much more to marketing than just social media! See 50 ways to promote your event beyond a computer or phone. Active & In Person Paint the Campus Purple
Resource Category: Online/Social Media
Leveraging Luminaria Toolkit
This toolkit is to help events build a plan and strategy around how to grow Relay For Life events through the luminaria experience.
EMC Email Best Practices
Email is a key communication tool that helps us communicate with participants and survivors, drive fundraising by promoting upcoming challenges and events, recognize top fundraisers and sponsors, and ensure our
Hashtag Strategy & Toolkit – Community Fundraising
Best practices and expectations for hashtag creation and use.
2025 RFL Kickoff and First Lap Assets
List of Resources Included First Lap Badge Graphics Join Us Social Post (LinkedIn, FB, IG) “Join Us!” Animated Video Social Posts (FB, IG) “Gear Up, Get Ready” Animated Video Social
Monthly Luminaria Strategy Planning
Use this document to build your local plan to promote luminaria in your Relay community.
Making Strides Pacesetter Selfie Sign
Making Strides Pacesetter Selfie Sign to help reach your Pacesetter goal!
Facebook Groups Engagement Toolkit
Volunteers can use this toolkit as a guide to creating engaging posts for their Facebook Groups.
RFL Online Luminaria Reference Guide
The following is a one-page guide for selling and promoting luminaria through your event website.
RFL Photography Guidelines & Shot List
Provides guidelines for amateur or professional photographers to capture photos at Relay For Life events in 2025. Includes necessary release forms for professionals, an event shot list, and example photos.
Online Team Captain Dashboard Guide
Utilize this guide to help navigate and personalize your Team Dashboard on your Relay website.
Relay For Life Customizable Digital Luminaria Bag
A customizable (in PowerPoint) digital luminaria bag.