Resource Category: Online/Social Media

Changes to Consumer Activated Campaigns in Events

What is a Consumer Activated Campaign?  Consumer activated campaigns are partnerships with a company where the donation from the company is not strictly from corporate dollars but requires the activation of customers.

Digital/Virtual Luminaria

Use this Canva template to customize a digital/virtual luminaria bag that features the Relay For Life logo.

Customizable Social Posts

Choose from 60 customizable images to add photos from your event! A paid Canva account is not necessary to use these templates.

Leveraging Luminaria Toolkit

This toolkit is to help events build a plan and strategy around how to grow Relay For Life events through the luminaria experience.

RFL Photography Guidelines & Shot List

Provides guidelines for amateur or professional photographers to capture photos at Relay For Life events in 2025. Includes necessary release forms for professionals, an event shot list, and example photos.

Promoting Your Campus Event

There’s so much more to marketing than just social media! See 50 ways to promote your event beyond a computer or phone. Active & In Person Paint the Campus Purple

EMC Email Best Practices

Email is a key communication tool that helps us communicate with participants and survivors, drive fundraising by promoting upcoming challenges and events, recognize top fundraisers and sponsors, and ensure our

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