Campus Guide: Breast Cancer Awareness Month Activations

This guide is designed to help collegiate and high school chapters engage meaningfully during Breast Cancer Awareness Month in October. Created by the National Campus & Youth Engagement Team (NCYET), it offers a variety of ideas for awareness, engagement, and fundraising—all centered around the power of PINK.

Inside, you’ll find:

  • Step-by-step suggestions for participating in Making Strides Against Breast Cancer events—both in-person and virtual.
  • Creative campus activation ideas like Campus Power of PINK DayPINK Out Tailgate Games, and Homecoming fundraisers.
  • Fundraising strategies involving student groups, athletic teams, and local businesses.
  • Links to toolkits, social media accounts, and additional resources to amplify your impact.

Whether you’re hosting a walk, selling PINK-themed treats, or rallying your campus community, this guide provides everything you need to support breast cancer awareness and research.

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