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2024 #WhyIRelay Challenge

March 25-28, 2024*

This 4-day fundraising challenge will focus on reminding people of the reasons we all come together at Relay For Life; to celebrate, remember and fight back. The luminaria serves as a physical symbol of each person’s reason to Relay. During this challenge individuals will be asked to focus on selling luminaria and honoring each person’s reason to Relay. Because there is no perfect way to track luminaria donations, the tracking method of this challenge will be on dollars raised.

Community Relay For Life events with an event date January 1-August 31, 2024 are eligible for this challenge.

All campus Relay For Life events (regardless of event date) are eligible for this challenge.

*Fall community Relay For Life events will participate in the challenge August 5-8, 2024.

Individual Prizes

The top 40 participants by funds raised during the challenge period will receive an exclusive Relay For Life luminaria photo frame.

All remaining participants who raised $100 or more during the challenge period will be entered to win one of 40 additional RFL luminaria photo frames.


View official rules

Event Prizes

Events will be competing to get as many participants to raise $100 as possible during the challenge period.

  • Events must have a minimum of 50 participants registered by Sunday, March 17 at 11:59pm EDT to qualify.
  • Online and offline donations count but they must be entered online by 11:59pm (EDT) on Thursday, March 28.
  • There will be 3 categories to give events of all sizes a chance to win. The top 2 events in each category will win a 10-foot inflatable luminaria bag, with a removable vinyl banner that can be customized by your event participants each year.
  • Categories will be determined by the total number of registered participants as of Sunday, March 17at 11:59pm EDT.
  • Campus RFL events will compete in their own category for this challenge. The top 2 campus RFL events will receive an inflatable luminaria bag.
  • 4 total categories, 2 winners per category.

Event Categories

To view the categories for events that qualified, click here.


Email Sends: There will be 3 nationwide email sends for this challenge – on March 18, March 25, and April 6. EMC email templates are not available for this challenge.

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