New Making Strides Against Breast Cancer Brand Resources
As the organization that can have the most comprehensive impact on cancer – and with a renewed confidence in our ability to end cancer as we know it, for everyone – we are excited and proud to introduce the American Cancer Society’s newly revitalized and modernized brand identity. This brand refresh includes updates to both the American Cancer Society and Making Strides Against Breast Cancer logos, and this page will provide you with resources that have been refreshed with the new brand.
Strides Pink #FF3C96
ACS Core Blue #2746F8
ACS Core Red #FF0000
Secondary Color #012169
End cancer as we know it, for everyone.
Improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.
Every Cancer. Every Life.