New Making Strides Against Breast Cancer Brand Resources

As the organization that can have the most comprehensive impact on cancer – and with a renewed confidence in our ability to end cancer as we know it, for everyone – we are excited and proud to introduce the American Cancer Society’s newly revitalized and modernized brand identity. This brand refresh includes updates to both the American Cancer Society and Making Strides Against Breast Cancer logos, and this page will provide you with resources that have been refreshed with the new brand.

Quick Reference


Strides Pink #FF3C96

ACS Core Blue #2746F8

ACS Core Red #FF0000

Secondary Color #FFB1D5
Secondary Color #63666A

Secondary Color #012169

Brand Vision

End cancer as we know it, for everyone.

Mission Statement

Improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.


Every Cancer. Every Life.

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