Event Management

Your ELT has worked all year to get people involved in your event, to fundraising for the mission, and bring your community or campus together in the fight against cancer. Your event day needs to be an experience they enjoy and want to come back to year after year.

Venue Guidance

Just because you’ve always had Relay at a certain venue, doesn’t mean you have to keep having the walk there every year. Take time after the previous year’s Relay to talk through your venue choice and make sure it truly fits your Relay.

Choosing Your Location
Considerations: Is there adequate space / too much space? Is it centrally located / easy to access / well known in community? What worked well and what didn't?
Sometimes it's best to choose your date after you find your location to ensure availability.
Outdoor locations - Verify an inclement weather option or alternative date if no indoor options are available in case of storms / heat or cold / poor air quality / etc.
Use the Site Inspection Checklist to make sure your venue has everything you may need - adequate parking, lighting, smooth walking paths, handicap accessible, restrooms, etc.
Site Inspection Checklist
Go visit your location - even if you used it last year. Take lots of photos for planning purposes - it's always a good idea to take photos of your venue before, during, and after your event.
Reserving Your Venue
Ask for any reservation forms or paperwork. Then provide the paperwork (or link to the forms) to your staff partner for them to include ACS information, correct address, etc. Provide your staff partner with the venue contact person - name, email, phone. etc.
Fill out the event specific information on the form before sending it to your staff partner - specific set up times, needs / road closures / local contact information (self / logistics lead), etc.
DO NOT SIGN CONTRACTS
It is imperative your ACS staff partner is the one who signs all paperwork. This allows ACS to be legally responsible should anything happen at your event - not yourself or a fellow ELT member.
Once paperwork is completed, you will get a copy to turn in to complete the reservation or be copied on an electronic submission. If paperwork needs additional signatures, the venue will get those signatures and then provide us with the fully executed contract. In the event that's not automatically provided, we'll need your help reaching out to the venue to get a copy.
If you are utilizing a venue that needs a sponsor or representative to reserve the facility, or perhaps an internal campus connection, please work with your staff partner on that process.
In the event your facility does not have any paperwork at all, we will need them to complete our ACS Facility Use Agreement form. Your staff partner can provide that form. It is extremely important that each of our events have some sort of paperwork on file each year to ensure we're covered appropriately by our insurance.

DO NOT ever sign any paperwork or contracts on behalf of the American Cancer Society, as this will make you the responsible party in the event something happens or is damaged.

We, as ACS staff want to protect our events, our volunteers, and our organization.  Our insurance company looks for our signatures as well as the event name / organization to be listed as “American Cancer Society” and NOT a volunteer name or event specific name without ACS listed.

 

EXAMPLE: Relay For Life of Hope Town needs to be listed as American Cancer Society Relay For Life of Hope Town or just American Cancer Society since ACS is the organization insured. 

Deposits / Payments for Venues

If your venue has any costs associated with it, your staff partner will process the payment.  Ideally, payments would be made via credit card either over the phone, online,  or in person.  If your venue cannot process a credit card and needs another form of payment (check, EFT, etc.) let your staff partner know IMMEDIATELY.  The process for getting a check sent for payment can take several weeks, so if there is a payment due date, we’ll need to start that process to ensure on time delivery.

Mini Events, Revenue Enhancers, & Other Venues

  • It’s common for Relays to have fundraising events like car shows, dinners, golf tournaments, parades, road/boot blocks, etc. that are “feeder” events or support the larger event as a whole.  If these events are ELT led (not a specific team fundraiser), please follow the same steps as above for paperwork, insurance requests, and payments if a permit or venue is needed. 
  • If an individual or team is hosting a fundraiser and they need insurance, ACS does not provide insurance for those team led events.  However, there are options such as eventhelper.com or through their insurance company.  Please have them reach out to your staff partner with any questions or for clarification.
  • If your event (or ELT organized fundraiser) has alcohol present for consumption, you must notify your staff partner so we can ensure everything is in compliance prior to the event. You must also follow all local regulations/rules.  This is for all alcohol, regardless if it is through a vendor, donated, or BYOB. 
  • Please be sure to follow all local rules and regulations in regards to event permits, road closure permits, and health department guidelines. 

Other Rentals

Many times we have to work with local vendors to secure rentals such as tents, tables, chairs, portable toilets and handwashing stations, etc. It is best practice to see if any of these items can be donated and if not, secure a vendor with the best pricing for a non-profit event.  It is best to start the reservation process for these items as soon as you secure your event facility date and establish your needs.  You can always adjust needs the closer you get to an event, but having the date reserved with the vendor can be crucial, especially in areas with fewer vendor options to choose from. 

 

Once you have received a quote, please provide that to your staff partner so it can be discussed and approved.  Your staff partner will then finalize any reservation needs (such as contracts, signatures, deposits, and payments).  If you need assistance locating vendors for use, ACS staff can also help. ACS has several national partnerships with companies such as  United Rentals and Sunbelt and can get discounted rates as well. 

 

When requesting your reservation / quote, it’s best to also ensure the vendor would be available in case of an alternate weather need or plan.  For example, if your event was to move inside, what is the cancellation policy for tents or fewer needs?  If the event needs to move to an alternate date, what is the time frame deadline to alert them of the change? 

Onsite Vendors

Are you planning to use any vendors on-site at your event such as Audio/Visual, DJ, Photographer, Food Trucks, etc.? Please follow the same process as your rentals above. Your staff partner can assist with ensuring contracts, etc. are signed or provided to ensure all vendors and the event / volunteers / sponsored are covered.

 

 

If your ELT is planning to use outside caterers or food trucks, be sure to check with your local health department guidelines to ensure you are properly permitted and your event is in compliance with all local rules and regulations. 

 

 

Do you have vendors setting up to sale items or give a portion donated to your event?  We have vendor agreement forms and contracts to help protect you and your event. Ask your staff partner for assistance with these so everyone is on the same page and those donations make it to ACS for your event. 

Invoices and Payments

We know you have to spend money to make money, so we expect to have some expenses for events.  Please discuss those potential expenses with your staff partner BEFORE any money is spent or promised.  ALWAYS try to get things donated or discounted, but when we do need to pay for a service or item, your staff partner will need to see the quote / statement / invoice as soon as it is received.  Whenever possible, your staff partner should be paying for expenses.  While we are able to reimburse volunteers for some expenses they pay out of pocket, this is not a best practice.

 

If you are booking any vendors for your event (DJ, tents and tables, etc.), notify your staff partner ASAP so we can begin the contract and payment process to ensure they are paid in a timely manner.  ACS’s preferred payment method is via credit card (including through PayPal), but we can also work with a vendor to pay via check or EFT directly to their account.  For those who absolutely cannot be paid with a credit card, ACS does have a process we have to follow to set up that vendor in our system so we can pay them.  The initial set up process can take a week or two, depending on how quickly the vendor completes their information in the system.

Day of Event Management

At Relay For Life events, no one faces cancer alone. We come together every year at more than 2,500 Relay events around the country to support and celebrate survivors and caregivers, remember loved ones lost, and offer your community or campus a place to fight back against cancer. 


Each Relay has special events and activities to make a unique event experience, but one thing that does not change for a Relay event is being prepared for the day of the event. While every Relay’s needs vary from place to place, there are some things all Relays should consider for event day.  


This list of important documents should be easily accessible at the event.  Placing them in a binder with sheet protectors is a great way to keep everything together and safe.  Keep the binder in one place at the event – like at Registration or the ELT command central.  Make sure all ELT members know where the binder is located.

Be sure to include…

  • Registration / Check In
  • Survivor Area
  • Team Campsites
  • Restrooms
  • Where to find activities like the silent auction, bounce houses, and the Luminaria table
  • Anything else people need to know where to find it!

Accounting Consideration – indicate where funds will be turned in, but DO NOT include your “bank” area on the site map.  For safety reasons, that does not need to be public information.

Day Of Relay Resources

Event Packing List

Packing lists are a great way to make sure all the supplies and items you need for the event get packed and to the event site.  It is also a great resources to have when planning what will be needed.  Make sure to work with your staff partner to find out turnaround times for items that need to be ordered from ACS (signs, luminaria bags, etc.).  Items from vendors can take up to 14 days to ship.  Print materials need 7-10 days lead time. 

Check out the sample packing lists, but talk to your staff partner to see if they have a specific format or list they use and what local supplies are available.

 

Working The Track during the event

Your Relay For Life is the one day of the year when everyone is together and feeling the Relay spirit.  Don’t miss out on the chance to build relationships with volunteers – both old and new.  Give people a sincere thank you for being part of Relay and see if they want to get more involved with the event.  Be sure to talk to your team captains, top fundraisers, survivors and caregivers, sponsors who came out, and enthusiastic participants.  Get your ELT to help!

Sample Master Schedule

Use this excel spreadsheet to set up a "Master" schedule for everyone to utilize for Relay day.
Click Here

Example Event Schedule

This example schedule from RFL of RIT layouts out their Relay day details on 2 tabs - schedule and tasks.
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Sample TC Schedule

Make a participant friendly schedule with just the information they need to know about Relay day.
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Sample Ceremonies Scripts

Sample scripts for all you Relay day ceremonies. Note: These scripts needs to be update locally before use.
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40 Years of Impact Script

This ceremony script is intended to help celebrate 40 years of Relay For Life. It can be personalized to your specific event and community.
Click Here

Sample Caregiver Script

This script is a meaningful way to recognize your Relay's caregivers either during your Luminaria Ceremony.
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Sample Luminaria Script

Draft scripting that can be customized for an event’s luminaria ceremony.
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Hope to Cure Luminaria Bags

This guide includes the layout and lighting directions for spelling out HOPE and CURE in the bleachers.
Click Here

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