Sponsorship plays a critical role in the success of Relay For Life events by fueling fundraising efforts and enhancing the overall event experience. Through meaningful partnerships and customized sponsorship opportunities, we are able to raise lifesaving funds, elevate our visibility in the community, and create memorable moments that bring people together to celebrate survivors, remember loved ones, and fight back against cancer. These partnerships not only help grow revenue but also deepen long-term relationships that strengthen the mission of the American Cancer Society.

This page is designed to help us shift from simply delivering sponsorship packets to building meaningful, customized relationships with potential and returning sponsors. Work with your ACS Staff Partner to create a plan to maximize sponsorship opportunities within your community.

Start by reviewing the Relay Sponsorship Guide to understand how to approach sponsorship for your event and use the resources on this page to build customized asks within your community.