Relay For Life Brand Resources
This page contains official Relay For Life and American Cancer Society brand assets and guidance.
Use the approved logos, colors, and brand resources below to ensure consistent, accurate representation of Relay For Life, Bark For Life, and the American Cancer Society across all communications and materials. Please follow the brand guidelines and FAQs when creating or updating any visuals, promotions, or messaging.
Quick Reference
Colors
Relay Purple #5F249F
ACS Core Blue #2746F8
ACS Core Red #FF0000
Secondary Color #A054FF
Secondary Color #63C7FF
Secondary Color #012169
Brand Vision
End cancer as we know it, for everyone.
Mission Statement
Improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.
Tagline
Every Cancer. Every Life.