New College & Youth Brand Resources
As the organization that can have the most comprehensive impact on cancer – and with a renewed confidence in our ability to end cancer as we know it, for everyone – we are excited and proud to introduce the American Cancer Society’s newly revitalized and modernized brand identity. This brand refresh includes updates to both the American Cancer Society On Campus and Campus Relay For Life logos, and this page will provide you with resources that have been refreshed with the new brand.
NOTE: American Cancer Society brand and program logos are not allowed to be altered in anyway.
Quick Reference
ACS Core Blue #2746F8
ACS Core Red #FF0000
Relay Purple #5F249F
Secondary Color #A054FF
Secondary Color #63C7FF
Secondary Color #012169
Brand Vision
End cancer as we know it, for everyone.
Mission Statement
Improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, detect, treat, and survive cancer.
Tagline
Every Cancer. Every Life.