40 Years of Impact Fundraising Challenge
April 7-10, 2025
Join us as we celebrate 40 Years of Relay For Life Impact with an exciting 4-day fundraising challenge! From Monday, April 7, to Thursday, April 10, participants across all 2025 Relay For Life events (including campus & community Relays) have the chance to earn exclusive rewards while making a difference as we work to end cancer as we know it, for everyone.
How to Participate
💜 Raise $100 or more during the challenge period (April 7-10) to earn 40 Bonus Points in Relay Rewards! Bonus Points can be redeemed for a commemorative tech sticker or used toward other Relay Rewards items.
🎉 If your event has 50 or more registered participants by March 31, it qualifies to compete for an event-level prize (see details below)!
Challenge period is April 7 12:00am EDT – April 10 11:59pm EDT. Event must have 50 or more participants registered by March 31, 2025 at 11:59pm EDT to qualify for event incentives. Participants at events that do not qualify will still qualify for bonus rewards points.
Individual Prizes
Raise $100 or more during the challenge period (April 7-10, 2025) and earn 40 Bonus Points in Relay Rewards!
What can you redeem?
- Use your 40 Bonus Points to claim a special commemorative tech sticker celebrating 40 Years of Relay For Life.
- Or, put your points toward other great items in the Relay Rewards store!
Event Prizes
The top two Relay For Life events in each category with the most participants raising $100 or more during the challenge period will win a brand-new 5-foot tall inflatable “RELAY” letters display to showcase in their community!
- Events will be grouped into three categories based on their registration numbers as of March 31, 2025.
- Campus events will compete separately, with one college and one high school Relay event each winning an inflatable RELAY display!
In the event of a tie, the total amount raised by the event during the challenge period will be used as a tiebreaker.
Marketing/Promotion
- Nationwide email sends on 4/7 and 4/9
- No EMC sends available/needed for this challenge.
Social Media
Event Websites
- An announcement will be added to all RFL websites – no action is required at the local level.
- The web banner at the top of the page will be updated on your behalf during the challenge – no action required at the local level.
Event Groups
Events were grouped into three categories based on their registration numbers as of March 31, 2025.